Nimal Gunewardena heads a leading advertising, PR and IMC enterprise that he founded in 1993, following wide experience in marketing and advertising, and contributes as its chief strategist. He is a Chartered Marketer and Fellow of the Chartered Institute of Marketing, with over 35 years of experience in marketing and communications. Prior to starting his own agency, he was CEO of JWT Colombo following ten years with Reckitt & Colman where he rose to being Marketing Director, and a two-year stint with AFS Intercultural Programs New York where he was Regional Director for Asia-Pacific. He has been a Past President of the Sri Lanka Institute of Marketing and the Four A’s and holds professional memberships in the Chartered Institute of Public Relations/UK, American Marketing Association, Sri Lanka Institute of Marketing and the Sri Lanka Institute of Directors. Nimal is also a well regarded lecturer in Advertising, Marketing and Public Relations, and a composer and jazz/blues pianist.